Writing a book is like starting a journey. Finishing one is like fighting an uphill battle through a 100 ninjas who are all on fire. And when you emerge victorious at the top of the hill with a completed, slightly charred, manuscript clutched to your naked chest (having lost most of your clothing to flaming ninjas) you can breathe a momentary sigh of relief.
I say momentary because after that you have to get it published which is like realizing that you're at the top of the wrong hill and you need to actually climb that cliff over there. Yes, the one covered with ice, lots of jagged bits, and, if you can believe it, another 100 ninjas, also on fire. If you make it to the top of that particular cliff, your manuscript now soggy thanks to the melting effect that a fiery ninja has upon ice, you scream 'I've made it!'
No, no you haven't. Because after all that you still have to make people read it. That is the trick. You may be sitting on the best piece of literary gold the world has ever seen but unless you're willing to put yourself out there they're never actually going to see it. How do you make people read your work?
It's called Marketing. And it's a pain in the ass. The reason for the pain is the absolute consistency you must maintain. You have to be on social media, everyone's on social media, so if you're not on it then you can barely be classed as human. Get yourself a Facebook account, a Twitter account, get on Google+, join Goodreads (and try not to be insulted when someone gives you only 1 star for no reason) figure out Linkedin, and now there's something called 'Vine' that I don't entirely get. After you've mastered social media you can move onto blog tours. That's where you hijack other people's blogs with your own content (usually better if you ask first). You can run campaigns, giveaways, give interviews, do book signings, public readings, strip naked and film yourself reading your book... the possibilities are endless.
So what's my point here? My point is, you have to try. You never know until you try and if you don't try then fighting all those ninjas was pointless. I recently interviewed best selling fantasy author, Michael J. Sullivan, and his advice was simple yet effective. Take it one book at a time (or something like that). So get yourself down off that cliff (careful not to trip on the dead smoldering ninjas) and start selling your book to the people. It's not going to sell itself. . .
. . . you have to make your own magic.
Speaking of which...abracadabra!